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Women are about 37% of prime-time TV characters (they are 51% of the U.S. population) (American Association of Retired Persons, 1996)

Women 45 and older are only 15% of prime-time TV characters (American Association of Retired Persons, 1996)

Viewers are more than twice as likely to encounter a scene in which a male character predominates over a female (American Association of Retired Persons, 1996) bullet

96% of voiceovers in promotional announcements for television programs are male (Professor B. Carol Eaton, Syracuse University, 1997)....  (more)

http://www.mindonthemedia.org/ShockingFacts.htm

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