The secret to Yahoo Answers' success

The search giant has stumbled lately, but its popular Q&A serviceshows that getting people to create their own content can really payoff.(Business 2.0 Magazine) -- There are a few clouds gathering around Yahoo these days. The Internet star's delay in rolling out a crucial new advertising system sideswiped its stock price in July, and investors remain jittery about its prospects against Google, Microsoft, and other rivals.But one ray of sunshine is beaming at the company's Sunnyvale, Calif., headquarters: Yahoo Answers... (more)

Does Yahoo have the right answers? - September 1, 2006