You Too! on YouTube

YouTube makes the move on TV's "old rich people"

11/27/2006 8:23:51 AM, by Jeremy Reimer

When most of us think of YouTube, we think of crazy videos of skateboarders crashing, or pudgy teenagers pretending to be Star Wars action heroes. Such "user-created content" does make up a hefty part of YouTube's repository, but according to several demographic surveys, the types of people who are watching it are not what people might assume at first. In fact, ther're mostly the people that the TV networks hate to see leave.

According to an eMarketer audience report, the group of people who watch YouTube videos the most are the 35-64 group, at 54.5 percent. In contrast, people aged from 2-34 comprise 41.3 percent of YouTube viewers, with the 25-34 subgroup comprising 19.1 percent of the total. Kids aged 12-17 made up only 12.6 percent of the total.