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Thursday, December 28, 2006

LaLa Sings My Song!

In a bizarre amalgamation of virtual and physical business, the dying independent terrestrial turned internet radio station WOXY is being revived by online CD swapping service Lala. Lala is tangible evidence that online music doesn’t have to kill the CD industry. At first I was skeptical, but after spending more time on the site I think this radio strategy is very smart. See also our previous coverage of the company here.Lala users identify CDs they want mailed to them for $1 plus 75 cents shipping. Other users who have those CDs available for swapping are notified and put them in the mail. Lala keeps the dollar and donates a portion of it (as much as $50k in a month so far) to a Foundation that supports artists. Users can also chose to purchase CDs for immediate delivery.

Techcrunch » Blog Archive » Lala Leverages Internet Radio for CD Swapping, Sales

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