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Saturday, December 02, 2006

Learning Increases Passion: When You Know More You Appreciate More

Learning music changes music. Learning about wine changes wine. Learning about Buddhism changes Buddhism. And learning Excel changes Excel.If we want passionate users, we might not have to change our products - we have to change how our users experience them.

And that change does not necessarily come from product design, development, and especially marketing.

It comes from helping users learn.

Learning adds resolution to what you offer. And the change happens not within the product, but between the user's ears. The more you help your users learn and improve, the greater the chance that they'll become passionate.


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