Classical lovers high on more than music

Do you prefer La Traviata while on magic mushrooms, or Berlioz after a spliff? You may not be alone.

A study by University of Leicester psychologist Adrian North has found the music you love may suggest how you live — including your likelihood of taking drugs.

His research suggests that more than one quarter of classical music fans use cannabis and 12.3 per cent of opera buffs have tried magic mushrooms.

North surveyed 2,500 British music lovers for a study that will appear in the journal Psychology of Music.

http://www.cbc.ca/health/story/2006/09/14/musical-tastes.html

Learning Increases Passion: When You Know More You Appreciate More

Learning music changes music. Learning about wine changes wine. Learning about Buddhism changes Buddhism. And learning Excel changes Excel.If we want passionate users, we might not have to change our products - we have to change how our users experience them.

And that change does not necessarily come from product design, development, and especially marketing.

It comes from helping users learn.

Learning adds resolution to what you offer. And the change happens not within the product, but between the user's ears. The more you help your users learn and improve, the greater the chance that they'll become passionate.

http://www.masternewmedia.org/news/2006/01/14/learning_increases_passion_when_you.htm